MediaCircus Creative creates computer-generated 3D images from virtual models for use as visualisation tools. Applications include 3D architectural modelling, interior design, product design and graphical advertising. 3D visualisations are an ideal solution when a real model cannot be produced or photographed for reasons of practicality, prohibitive cost or simply because the project is still a figment of a designer’s imagination.

Closely intertwined with virtual reality and animation, the use of 3D modeling has become truly beneficial for companies that wish to create digital prototypes of products, buildings and environments.

3d modeling not only offers significant advantages, but can also be extremely cost efficient. Product design and development is generally an expensive and time consuming process. Sketches, illustrations, specs, blueprints, and a series of models can sometimes take 6 months or longer and cost tens to hundreds of thousands of dollars. A properly scaled and developed computer-generated image can drastically shorten lead times, reduce costs and eliminate expensive mistakes. Computer-generated images are accurate enough to base production on and attractive enough to use for advertising and promotion.

The same 3D model that is created for a print advertisement can become a fully animated computer-generated image as well, moving into multimedia advertising potential. The 3D model as used in video can be an extremely good marketing tool. It can fully engage the viewer, holding the viewers' attention on a product that may be otherwise lost amongst a sea of commodities. A corporate logo or mascot in need of an updated look can also benefit greatly from adding dimension through computer-generated imaging.